FC Barcelona is embarking on an exciting pre-season tour of Asia after a six-year absence. This journey marks a crucial phase for new coach Hansi Flick to implement his vision, assess his squad, and strengthen the club’s global presence. Three high-profile matches await, all exclusively broadcast on Barça One.
Pre-Season Kicks Off & The Grand Departure
The 2025/26 pre-season officially begins on Monday, July 14th. Players will undergo essential medical tests before stepping onto the pitch for their inaugural training session at 6:00 PM CEST at Ciutat Esportiva. For a sneak peek into Flick’s early work, the first 15 minutes of this session will be streamed live and exclusively on Barça One.
The full squad, including a mix of seasoned veterans and promising young talents, will then jet off for Asia on Wednesday, July 24th, officially commencing “The Blaugrana Tour, Asia Edition 2025 by Philips Ambilight TV.” This extensive tour is not just about match practice; it’s a vital opportunity for Flick to embed his tactical philosophy, build team cohesion, and give crucial minutes to all squad members ahead of a demanding season.
Key Fixtures Across Japan and Korea
Barça’s itinerary includes three challenging encounters against strong regional opponents:
- Vissel Kobe vs. FC Barcelona
- Date: Sunday, July 27th
- Time (CEST): 12:00 PM
- Stadium: Noevir Kobe Stadium (Capacity: 30,000)
- Barcelona returns to Kobe, a familiar ground, for their third encounter with the Japanese club. Barça previously secured 2-0 victories in both 2019 and 2023.
- FC Seoul vs. FC Barcelona
- Date: Thursday, July 31st
- Time (CEST): 1:00 PM
- Stadium: Seoul World Cup Stadium (Capacity: 66,704)
- This match marks the second leg of the tour and Barça’s third visit to Korea, following tours in 2004 and 2010. Expect a vibrant atmosphere in the capital.
- Daegu FC vs. FC Barcelona
- Date: Monday, August 4th
- Time (CEST): 1:00 PM
- Stadium: Daegu Stadium (Capacity: 68,014)
- The Asian tour will conclude at Daegu Stadium, a significant venue that hosted matches during the 2002 FIFA World Cup. This final game will be another important test for Flick’s developing squad.
Global Reach and Broadcast Details
All matches from “The Blaugrana Tour – Asia Edition 2025” will be available to watch live and exclusively on Barça One, FC Barcelona’s official streaming platform. Beyond the live games, the platform will offer access to selected training sessions and behind-the-scenes content, including the opening minutes of the July 14th training session, which will be free for subscribers.
This tour is not just about football; it’s a significant commercial endeavor. Asia represents a massive and passionate fanbase for FC Barcelona, and these tours are crucial for strengthening the club’s brand, engaging with supporters, and exploring new commercial opportunities. While the travel can be gruelling, the benefits in terms of global exposure and financial growth are immense.
