FC Barcelona and audio streaming giant Spotify have successfully extended their primary sponsorship agreement, securing a long-term commercial tie-up that will generate hundreds of millions of Euros for the Catalan club and keep the iconic stadium’s name linked to the Swedish company for over a decade.
The partnership, which initially began in the summer of 2022, has been significantly lengthened and restructured.
Camp Nou Naming Rights Secured Until 2034
The most extensive part of the renewal is the extension of the Camp Nou’s naming rights. Spotify will continue to hold the stadium’s title rights until the summer of 2034, ensuring the ground remains the “Spotify Camp Nou” for eight additional seasons.
This long-term commitment directly supports the club’s ‘Espai Barça’ renovation project. The annual fee for the naming rights will substantially increase starting in the summer of 2026, once the club expects to have returned to a fully operational stadium:
- €20 million net per year will be paid by Spotify for the stadium naming rights, commencing in the 2026/2027 season.
- The deal’s extension aligns with the expected completion of the stadium’s main structure, which is projected to expand its capacity to 105,000 spectators.
- During the initial contract period, the fee was significantly lower (€5 million annually) due to the stadium’s limited capacity during the renovation phase.
Kit Sponsorship Extended to 2030, Ensuring €300M Revenue
The sponsorship for the first men’s and women’s team match kits has been extended for four years, pushing the agreement from its original 2026 deadline to the summer of 2030.
This renewal is highly lucrative for Barcelona, guaranteeing a substantial income:
- The club will receive a total of €75 million net per season from 2026 for the apparel sponsorship: €65 million for the front-of-match-kit branding and €10 million for the front of the training kits.
- This specific four-year extension guarantees a total profit of €300 million for the club.
A Landmark Financial Boost
Overall, the extended partnership is a major financial coup for FC Barcelona. The club anticipates generating approximately €380 million in profits just between 2026 and 2030 from both the kit and naming rights. The full agreement, running until 2034, is expected to secure €460 million for the club over the next eight years, providing significant economic stability as the club navigates its redevelopment projects.
This extension reinforces the strategic alliance between the global music streaming service and one of the world’s biggest football clubs, creating a powerful fusion of sport and entertainment for their global fan bases.
